Adventure

A summary of the legend of The Giant’s Causeway.

“Finn is having trouble with someone across the water. The Scottish giant Benandonner is threatening Ireland. An enraged Finn grabs chunks of the Antrim coast and throws them into the sea. The rock forms a path for Finn to follow and teach Benandonner a lesson.

Bad idea – Benandonner is terrifyingly massive. Finn beats a hasty retreat, followed by the giant, only to be saved by our hero’s quick-thinking wife who disguised him as a baby. The angry Scot saw the baby and decided if the child was that big, the daddy must be really huge.”

The folklore of The Giant’s Causeway becomes real when you are standing on a near perfect hexagon column, that resulted from a volcanic eruption over 60 million years ago.

Your imagination drifts, and reality no longer exists. You see the giant’s battle, you feel the ground shake, and the mountain’s surrounding you are the giant’s fast asleep.

Imagination is an important attribute to have in the field of marketing. You need to be able to innovate, to feel, and to experience.