Premiere Pro Project

HEY Bracelet Video

Design Brief

Business Name: HEY Bracelet
Founder: Mark van Rossem
Contact: info@heybracelet.com

Design Project Plan:

1. Create a storyboard: shoot short videos, as well as compile pictures and trailers provided by the company, as well as develop a creative brief
2. Reach out to Mark van Rossem and try to schedule a Skype interview, or email him a list of questions
3. Create an audio file
4. Add variation and experiment with my video

What They Do: HEY Bracelet is a revolutionary bracelet that sends touch over distance. They were funded through a very successful Kickstarter campaign, and they are in the process of developing a functional prototype. Their goal is to send out shipments of the final bracelet in April.

Where They Are: As they are still a developing business, they do not currently have a headquarters anywhere; however, the founder and the rest of the team hail from Amsterdam. The production of the bracelets is taking place in a factory in China.

How They Were Founded: Mark van Rossem (Founder) invented HEY Bracelet when he discovered a niche in the world of communication, and that thing was the lack of touch. With successful entrepreneur, David van Brakel (Head of Business), they started the company called House of Haptics, and hired an experienced team of professionals that would help make HEY a reality. This included Gijs Huisman (Head of Innovation), Sjors van Hoof (Head of Marketing/PR), and Brett Mulder (Head of Operations).

Target Audience: HEY Bracelet’s target audience is anyone in a long distance relationship. This includes romantic relationships and friendships, as well as a device to help military personnel keep in contact with home while they are overseas, as a comfort to parents and their children, and anyone else who wants to stay connected through touch. HEY is a product that tries to make loved ones seem not that far away, and that idea resonates with everyone and anyone who has ever been apart from the person they love. The primary target market would be young couples, as they are the main talent used in HEY Bracelet’s marketing campaigns. They are between the ages of 18-30, and they are students and young professionals. HEY also aims to display how seamlessly the bracelet becomes part of your day, with the video clips showing individuals using it while watching TV, drinking coffee, and even as a wakeup call to wish their partner a good morning.

How HEY Works: The bracelet incorporates advanced technology that communicates through Bluetooth with your smartphone, through the HEY app which will be available on the App Store and Google Play. The app makes sure all your little touches directly reach the other bracelet, it also helps you pair the bracelets easily, fast and without any hassle. In addition, it keeps track of your love stats, such as the distance between you and your loved one or the last time you were together. If desired, these features can be turned off. In the future new features will be added to the app. The clever design ensures that you never send a touch accidentally, as the bracelet must be touched in two places to send a message. This touch is transferred directly to your phone and from there to the connected HEY bracelet anywhere in the world. HEY is weather proof and after only 30 minutes of charging it keeps you in touch for up to three weeks!

Purpose: Develop a marketing campaign that effectively promotes the purpose of the HEY bracelet, as well as the mission and vision that House of Haptics have for their product.

Measures of Success: First and foremost, I want to be proud of this campaign and I want to exceed my customer’s expectations. Also, as someone who has been in a long distance relationship, I want this video to inform other individuals that there is a product out there that can help minimize the distance.

Link to Video: https://drive.google.com/a/my.cleary.edu/file/d/1OxZ5sr_ciaFG0vrUzeZbFkxHHshRxuwH/view?usp=drive_web

Adventure

A summary of the legend of The Giant’s Causeway.

“Finn is having trouble with someone across the water. The Scottish giant Benandonner is threatening Ireland. An enraged Finn grabs chunks of the Antrim coast and throws them into the sea. The rock forms a path for Finn to follow and teach Benandonner a lesson.

Bad idea – Benandonner is terrifyingly massive. Finn beats a hasty retreat, followed by the giant, only to be saved by our hero’s quick-thinking wife who disguised him as a baby. The angry Scot saw the baby and decided if the child was that big, the daddy must be really huge.”

The folklore of The Giant’s Causeway becomes real when you are standing on a near perfect hexagon column, that resulted from a volcanic eruption over 60 million years ago.

Your imagination drifts, and reality no longer exists. You see the giant’s battle, you feel the ground shake, and the mountain’s surrounding you are the giant’s fast asleep.

Imagination is an important attribute to have in the field of marketing. You need to be able to innovate, to feel, and to experience.

 

Technology

In this fast paced world of constantly changing technology, I strive to keep up with the trends and master each new device.

Recently, smart devices have catapulted into popularity. I purchased an Amazon Alexa and have been working with it, to make sure I have an understanding of how it works, and what it is capable of.

Furthermore, this skill of adaptability will serve me well as Artificial Intelligence becomes a bigger part of our every day life.

Photography

Photography is a passion of mine, and a way of life for me. Every picture you take preserves a specific moment in your life. I believe these moments should never be forgotten, and when you look into the picture, it almost transports you back to the time it was taken.

This is way I take at least one picture every day. Everything is precious, and time is so fleeting.

Being a skilled photographer requires attention to detail. I have mastered this skill, which is why I thrive in a business environment.